Fixico introduces Frans Ditmer as new CCO

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New CCO Frans Ditmer at Fixico headquarters in Amsterdam

Amsterdam, June 14, 2022 — Fixico, the digital car repair management platform has today announced that Frans Ditmer will join as Chief Commercial Officer. Ditmer will bring over 10 years of leadership experience in the automotive industry to Fixico. 

Ditmer was previously the CEO of Geevers Auto Parts, the largest independent body parts supplier in the Benelux, with over 200 employees across Europe and part of the European PHE group. Ditmer has successfully led and grown multiple European operations with strong touch points to the automotive industry. With Ditmer’s vast experience in business strategy in the automotive industry, consultancy and sales, he will lead Fixico’s commercial strategy to expand internationally in existing and new markets. 

Fixico currently operates in nine countries with over 200 business and 2,500 repair partners. Fixico’s platform and network of repairers is well-equipped to facilitate large car repair volumes and help every business and driver find the best repair solutions. Ditmer will play a significant role in identifying, developing and executing a clear product-market strategy. 

“Fixico is shaping the future of car repair in Europe and beyond with their platform that maximises efficiency in the car repair management process for all parties involved. I’m looking forward to co-drive Fixico’s strategy in expanding its digital solution to a wider array of stakeholders and accelerating their growth,” said Frans Ditmer, newly appointed CCO of Fixico.

“We are pleased to introduce Frans as our new CCO. He understands our ambition to truly transform the car repair segment, and his expertise will support us in gaining the reach and visibility to get there. Frans will help us further establish Fixico as a prominent automotive tech company in Europe and beyond,” said Derk Roodhuyzen de Vries, CEO of Fixico.

Ditmer succeeds Luca Samorí, who will continue to support the company as a board advisor. “Luca has played an essential role in Fixico’s growth trajectory and expansion to new markets. We are so grateful for his time and expertise in leading our commercial teams to spread Fixico’s solution to leading businesses across Europe. We look forward to continuing working together, now from an advisory perspective,” said Roodhuyzen de Vries. 

About Fixico

Fixico is the digital car repair management platform on a mission to shape the future of car repair by creating a smarter, better and digitally connected marketplace for everyone. Fixico enables businesses to make data-driven repair decisions, and fully optimise, control and track their repairs, while offering exceptional driver journeys. Over 2,500 repairers and 200 businesses, including industry leaders such as AON, Sixt and Arval, are leveraging Fixico across nine countries. To find out more, visit

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